As the page is loaded up, the user sees a few main things, the trailers, title and the average reviews of the game. In this specific example, the game has 4 trailers and 20 screenshots, next to them showing “Very Positive” reviews from both recent and all time reviews, this gives us a sense of trustworthiness while looking at the game, as this is created by the professionalism portrayed to us. Just below the overall reviews is the release date, Developer and Publisher, this is key information that the audience requires in order to get an idea of who is behind this game, and usually leads to people deciding whether or not they believe the developer/publisher to be a trustworthy source of games. The tags the game is listed under are also featured, this allows people to search for games that may be similar to this one in case they enjoy this, or a game similar to it.
Below the initial section is the purchasing section, which lists all variations of the game, the “Add to Cart” button is highlighted in green, which makes people want to click it, as our brains associate green with good/go. There is also a link at the top which links to other games in the franchise, this provides people more opportunities to look at other games that they may like from the same franchise, as this specific genre may not be their thing. The right side of the screen features more key information for the audience, such as the supported languages, support, achievements and more information in regards to the game itself.
Here is listed a small amount of stuff contained within the game that you’ll expect to be included, this list is the benefits of the Anniversary Edition, and below it is the very long list of included DLC, which wouldn’t fit into 1 screenshot. There is also a link to events & announcements, which allows people to be clued up on what’s going on in the community, if they are interested. There’s also a link to Metacritic reviews, which people find to be a rough basis of whether or not a game is good, as well as a link to Space Marine merchandise, which isn’t common to see on Steam pages, but gives a link to be able to buy things related to the game.
Finally listed is the System Requirements, as well as more from the franchise, and games similar to it, which provides the audience with the knowledge of being able to play the game, as well as other games they may also be interested in.
Epic games has a very simplistic storefront, which people will most likely find to be good at focusing their attention to certain parts of the screen, such as the giant red “BUY NOW” button, above the cart and wishlist buttons. This directs the player’s attention and makes them see the button before anything else because of how vibrant the button is. There is, however, a downside to this. The brain usually associates red with bad, or stop, which could initially make someone feel off about it, now understandably people don’t operate off what they subconsciously think, and will click it anyway if they like the game, but the point still stands.
The game also features a distinct lack of screenshots and trailers, with the only promotional material being a singular cinematic trailer and the cover art of the game. This is not a good thing to include, as it barely tells the audience anything about the game that is being shown to them, and are being told to buy.
Following this is a large block of text, which isn’t the worst, but is still a pain to read through. The text is also just the description of the game that people will gather from watching the game trailer featured at the start.
Finn's Games Design Journal 